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For example, a customer going to a movie theatre in a mall surrounded by some amazing shopping options, versus a movie theatre next to a row of fine dining restaurants is likely to end the evening with very different experiences. Also, do customers take a cab or their own car to watch the movie, do they go to their most frequently visited restaurant before or after the movie? Movie theatre chains today are investing in getting to know these dimensions, beyond the regular data like the genre of movies watched, a spike in the frequency of visits during a specific period in a year, and the number of members per visit.
How Salesforce can help
Salesforce Media Cloud, built on the world’s #1 CRM, extends Azerbaijan WhatsApp Number List CRM to your direct-to-consumer and business-to-business customers. Like all our offerings – Sales, Service or Marketing Cloud – Media Cloud too is built on top of the Salesforce Platform.
The Salesforce Platform enables you to innovate faster than ever before–in fact, customers report they’re able to develop apps 57% faster. This is because Salesforce Platform offers a suite of low code process automation tools, mobile-first technology, built-in collaboration and embedded AI.
The Salesforce Platform
Considering the times and industry needs, here are two solutions built on Media Cloud that can help media companies maximise customer lifetime value across their revenue streams:
Grow subscriber relationships
Consumers are more connected than ever and are subscribing to a variety of services that keep them entertained, connected, and informed 24/7. These services span from streaming entertainment, to digital news and digital assistants. Our Subscriber Lifecycle Management solution aims to grow your media subscription services business by helping you improve the experience at every point in today’s complex customer journey.
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