The Google Analytics API

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expiration date:
To compare a full 30 days last year to a full 30 days this year, we set the end date to 365daysAgo.

matrix:
This refers to the metrics you want to extract and will organize the columns you see in your reports. For this report, we want to see sessions, bounce rate, and goal completions, so we use the metrics ga:sessions, ga:bounces, ga:goalCompletionsAll. If you end up colombia whatsapp data wanting to test and extract anything beyond sessions, bounce rate, and goal completion, Google has a great tool for finding potential metrics here ( htt oogle.com/analytics/devguides/reporting/core/dimsmets ).

Length and width:
Dimension is the dimension for which you want to see specific metrics. In this case, it’s the landing page. We use landing page as a dimension because it allows us to match landing page query data from search analytics to landing page Google Analytics. To extract the metrics you selected above by landing page, use ga:landingPagePath.

type:
will sort your metrics in ascending order by default. For me, it's more valuable to view the top landing pages in descending order so I can see which pages are driving the most traffic to my site. To do this, you simply place a minus sign (-) before the metric you want to sort history by: -ga:sessions. You can learn more about sorting metrics through the Google Analytics API here: