E-commerce has become stronger

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At Súmate we were able to attend the Google Consumer Survey last September, an event in which consumer trends in current times were presented and how these habits adapt to discount seasons such as the expected Black Friday. We are already putting into practice what we have learned for this Black Friday in our projects, today we will do a summary so that you also know how this date is shaping up in Current economic situation We are in a turbulent period due to inflation, and this affects digital marketing ; We already talked about it on the blog last week.


Economic uncertainty and the increase in the cost of living have altered confidence and modified the habits of consumers and, as a consequence, also of companies. According to the results of the Google report, among current customer habits,  prefer to delay Whatsapp Number List purchases waiting for certain discount moments, such as Black Friday , which will be celebrated next November price increase inflation concern Consumers are looking to get more competitive prices and, therefore, some companies have anticipated Black Friday; like Amazon.





Which with the Prime Exclusive Offers campaign during the days of October to reduced the price of some products by up to . What conclusions can we draw from last year? According to this year's Google Consumer Survey, the following trends stood out in that they can give us a vision of where the markets are headed. . Electronic commerce exceeded a billion euros in the fourth quarter. This was  more than the previous year . The peak search season is increasingly longer and runs from October to January.