The digital marketing landscape

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They look like pyramids diamonds hourglasses and more The most important thing is to understand how your customers reach you With the rapid growth of social media influencer marketing and content marketing buyers have the opportunity to educate themselves long before making the decision to connect with a seller We now expect an immediate response in the moments we want to know do and buy And all these moments full of intentions are creating forms of travel as unique as each of us In many ways intent is redefining the marketing funnel.


The actual process looks more like a complex web of detours alleys alternative entry and exit points external influences and alternative resources thus making marketings job even more difficult For more details I highly recommend reading Think with Googles Indonesia Phone Number post How Intent Redefines the Marketing Funnel Todays marketing funnel uses an omnichannel approach Marketing in the new funnel must be personalized and omnichannel.





After all this is how people experience the Internet in general is more complicated than ever The customer is now firmly in control and generating data across multiple devices across hundreds of touchpoints However as digital channels become one of the primary means for customers to find information about products and services their decisionmaking process has become significantly more iterative and complex This growing complexity makes the funnel analogy increasingly insufficient to fully capture the dynamic nature of the modern customer experience .