The ICP and the buyer persona filter this information

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As the history of how they converted and the commercial strategies they followed. they used to do it. By evaluating their concepts and applications, it is clear that they all contribute to a common purpose: optimizing the sales cycle . It is also clear that the ICP and the buyer persona together are the most efficient duo to capture and filter sales opportunities, right? But if Marketing generally comes before sales, why does ICP come before defining the buyer persona? This is what we will explain to you below. Why create an ICP before the buyer persona? The persona is an extraction of ICP, which in turn should be considered a guideline to follow in Digital


Marketing strategies that will optimize new customer acquisitions. In other words, the most specific Malaysia Mobile Number List data identified from the Ideal Customer Profile will be the parameters for creating the buyer persona. Therefore, when describing it, the points that determine the ICP will be in its composition and will allow the content and actions created from the person to be more personalized and realistic. What is the importance of ICP for commercial and sales success? Let's summarize




: the target audience is the cut of the segment where potential customers gather.  to improve the commercial approach. While the first indicates who to look for, the second indicates how to do it efficiently. The buyer persona, in turn, is a pre-sales Marketing tool and uses the ICP as a reference to create a content funnel capable of filtering and qualifying potential customers, right? So, does the functionality and importance of ICP come down to justifying character creation? Of course not. Below we list his most relevant contributions. Sales approach efficiency Let's be honest: it is much easier to try to convince