We hope companies will design

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These questions are too important to be left to engineers and too important to be left to graphic designers Edelman says. As they continue this line of research Edelman and Luca are studying some of the online ride sharing services of the sharing economy. Such services are especially relevant to racial bias studies they explain. Booking a cab online has the potential to eliminate the possibility that a driver will decline to pick up a black person who is hailing a cab.

A But racial bias will still be a problem if the customer is required to provide a profile picture when signing up for the service. In so many contexts online information systems can be much better than the Chinese Overseas America Number Data real world alternatives than they replace Edelman says. But they can also be much worse. The burden is on us as system designers to get it right. Note to readers Edelman and Luca are interested in conducting experimental studies with firms that operate online marketplaces. Online marketplaces are a great innovation with extraordinary potential but they also present important challenges as explored in this paper.  their sites to facilitate transactions and build trust while avoiding unintended consequences such as discrimination Luca says. There s a great opportunity for an interested company to take the lead on publishable research in this area. We re willing to help implement changes based on behavioral economics principles including finding ways to reduce discrimination without hurting the bottom line.





If you think your company might benefit from this research please write to Ben Edelman at bedelman hbs or Mike Luca at mluca hbs. COMMENTS KAPIL KUMAR SOPORY COMPANY SECRETARY SMEC INDIA PRIVATE LIMITED Discrimination of one sort or the other exists everywhere. In India for example preference is given to communities based on caste religion language ethnicity etc. while granting admission to various organisations habitations et al. And whatever is stated in the rule books is generally flouted.