By ramya . Srinivasan · july , hero image of a woman talking to a camera with a . Computer next to heryou already know that you don't have the budget to get a . Celebrity endorsement—but as a brand content marketer, I'm well aware that influencers don't come cheap . Either. That's why the new trend of micro-influencers (influencers with a smaller, niche following, usually . Between , and , followers) can be such a good fit for any business getting . Their feet wet with influencer marketing.Here, I'll talk about why micro-influencers are a good target .
And give you some ideas for how to pick the right influencer indonesia dataset for your business.The . Benefits of micro-influencersthey cost lessit's pretty simple: micro-influencers charge less because they have fewer followers. . It's a big range, but you can expect to pay between $ and $, for . A campaign. But another interesting aspect is that micro-influencers tend to be flexible with accepting . Different payout options. While many brands go for the simple cash payout, I've seen others . Veer out-of-the-box with unique payment models like product giveaways or designing customized brand lines.
Take . Revolve. They built their fashion empire from scratch by sending free clothes to influencers, hoping . They'd talk up their products. Now revolve has thousands of influencers, and they pamper their . Long-term influencers with coachella tickets and lavish parties.A screenshot of an instagram post from revolveyou . Can target a niche audienceas a small or medium-sized business, you have a relatively niche . Market. Especially as you get started with influencer marketing, you don't want to try to . Reach everyone: you want to target just your audience.
|