We all know how saturated all markets are

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In this sense, in addition, in the event that things went well for us, if we have not taken these aspects into account, the extra cost could be significant , if we do not have good industrial protection, which would force us to have to rename our project, or if we have already implemented an identity and we have to throw away what was created and implemented. But what if the brand was a key tool to define and transmit our value proposition?

Are we going to leave our ability to compete solely to the product and its rational attributes? Why Cambodia Phone Number Data  leave stories and their ability to connect with emotions and people for later? Connect through branding Purpose, positioning, brand territory, brand idea, values ... are key concepts that, well managed, can make our proposal successful due to its ability to effectively project our value and connect with those with whom we share beliefs. And you only need to go to the supermarket shelf or see a commercial break, to observe that not so different products use very different approaches to capture the attention and motivate the consumer.





In turn, defining a clear brand personality , those character traits that manifest when we activate our values ​​in our way of speaking and relating, can be our secret weapon to connect with people's emotions and affections. What role, what will be my tone, my codes that make me easily identifiable and attractive in the category? The lean startup philosophy is fantastic, but we cannot forget that products are bought less and less for what, for their merely rational aspects, but for their why, for what they mean to people.