The principal cause of all the vice and debauchery

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he’s now famous for. Plus he's been busy creatingwaves turning around the Welsh football club Wrexham (covered in a FX series)and hanging out with famous friends at the New York Jets game (anyone heard ofTaylor Swift?!) How did Aviation Gin differentiate itself in a sector rooted in traditionand what can we learn from its innovative digital marketing strategy? Let'sdive in… First, let’s look at the fascinating history of gin, a history thathas reflected differing cultural attitudes over the centuries. A

brief history of gin If you go into a bar today,you’ll probably see bottles of gin displayed  Japan WhatsApp Number List behind the bar. But that wasn’talways the case. In the U.K. (long the world’s biggest consumer of gin) an actof parliament, called The Gin Act, was introduced in 1734 which taxed thespirit and made it mandatory to have a license to sell it. The spirit wasblamed for being “ committedamong the inferior sort of people”. This print ‘Gin Lane’ by William Hogarthwas published

as a pair with ‘Beer Street’ to show the healthbenefits of drinking beer compared to the effect of drinking gin. Gin Laneprint, Hogarth Gin Lane print, Hogarth Plus, you’ve probably heard of the moremodern term ‘Gin makes you sin!’ adding to gin’s