Seasonality and relevance of content

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Competing a content strategy is not an easy task. It is difficult to come up with a plan for several months ahead, given that trends and trends change very quickly. At some point, the description of the post plan can turn into a useless occupation. Nevertheless, the publishing strategy is important, especially if the materials can be divided into several blocks and tied to specific events that are guaranteed to occur. The best option for such a fragmentation is the binding to seasonal holidays and seasons of the year.
Look out the window

What's going on outside the window? Summer/spring/winter/Autumn? The time of year, with their stereotypical attributes and associative rows, will tell you how to adapt content to the mood of the audience. Patch your own tape shopify website design  and find something in the publications: what is it filled with?

Spring is the time of fasting nature, birds, flowers, love, self-development, proper distribution of time, healthy, preparation for the summer, etc.

Summer is a time of musical posts, beautiful pictures, sea, rest, books.

Autumn is usually associated with longing, rain, a thunderstorm, home evenings, selections of films.

In winter, you can see posts about bright holidays, the most comfortable houses, for the highest possible houses, hot tea and warm blankets.

We perceive the seasons of the year precisely according to these symbols, and posts in social networks perfectly contribute to the creation of a certain mood for the public. Therefore, it is advisable to focus content on the feelings, emotions and state of people, to try to prepare for them the relevant material that they would like to see in a specific period of time.
I'm turning the calendar...



Of course, fasting in the mood is always appropriate, but only you should not limit themselves to them. Motivate the strategy and add posts about the major holidays that are loved in our country. We have a lot of them: if you look at the official calendar, you can count as much as 30 (!) official holidays. That's a lot of information. Moreover, around one day the festive atmosphere and hype can hang for several weeks or even months, as in the case of the New Year. For some holidays, people prepare in advance, which also gives additional space for generating content.

In addition to these large-scale and all-Russian holidays, we should not forget about the holidays that are significant for your audience. For example, professional holidays. Also, in addition to traditional and generalized post-gratifications, the holidays involve holding competitions with thematic prizes, writing articles-recommendations on gifts, with the history of the holiday, surveys and the like.