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This report can help you devise an effective marketing strategy for your target audience. To activate this report, select 'Demographics & Interests; You'll need to enable advertising in your reports, and once setup is complete, data will appear in 1-2 days. How to enable advertising features: Management -> Properties -> Property Settings -> Advertising Features -> Set the use of demographic and interest reports to settings. Regional report : Displays the region, country, and city identified through the visitor's IP. This is one of the most useful audience reports because you can use it to identify areas with low traffic but high conversion rates, potentially helping you discover untapped markets. Behavior Report : This is a report on the frequency of new/returning visits by visitors. You can compare data from specific time periods to see changes in customer loyalty.
Technical reports : You can find out what technologies visitors use when visiting your site, and you Cambodia Phone Number Data can also find problems that occur when using specific browsers. Mobile reports : Reports about users who visit using mobile devices. If your mobile report has a high bounce rate, you need to check whether your website is optimized for mobile. Cross-device report : You can get detailed information about devices that provide services, such as mobile devices and service providers. acquisition report The acquisition report is a useful report when deciding on marketing activities because it allows you to compare which marketing channels are performing best. When Google Analytics uses tracking codes to collect data, it collects not only data about users, but also information about what marketing campaigns and mediums (organic, CPC, referrals, email, etc.) were used. Organic Traffic : This is traffic that appears when visitors visit through natural means, such as Google searches, without any advertising campaigns. CPC (Cost-per-click): This is the conversion rate per click, which is traffic brought to the site through paid advertising campaigns such as Google Ads. Referral: an Internet search. Email: Refers to traffic received through email advertising marketing. Direct visit (none): This is traffic that is visited by entering the web address directly into the browser, rather than using the above method.
Comparison of bounce rate> If you look at the number of top users in the Total Traffic -> Source/Medium report, you can see that the most inflow is through Google Organic, Direct, and YouTube. Because good traffic requires not only high user traffic but also high conversion rates for your website, comparing bounce rates can help you identify high-quality traffic sources. When we compared the bounce rate by clicking the button like this, we can see that the bounce rate of visitors through YouTube is the highest. In this case, you need to recheck whether the YouTube traffic is well connected to a page that is valuable to visitors. <Channel Comparison> You can view and compare the traffic volume for each channel. In the above results, organic search ranked first and social ranked second. When you click on these social channels, individual sources appear. As a result of clicking on social, 1st place is YouTube, 2nd place is Reddit, and 3rd place is Facebook. From each of these sources, you can also find the specific pages that sent traffic to your site.
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