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Of them. 1. Social networks The SOV calculation as a social media metric seeks to collect all customer mentions where your brand appears in a specific online social structure such as Twitter . Suppose that in the month of September a trending topic emerged about the world crisis where there were 2,000 tweets and your brand was mentioned in 1,000, that is, this gives us a Share of Voice of 50% on this social network. In this way, you will be evaluating how well-known your brand is, how and how much it is talked about when comparing it with your competition. 2. Advertising campaigns Advertising is one of the best marketing weapons. You may


wonder how to measure this broad set of commercial strategies, here we tell you! Example Ivory Coast WhatsApp Number List You are a successful businessman who has an advertising campaign for his beer in Super Bowl LIII. Let's imagine that 30,000 people commented or mentioned something online about your beer and 500,000 people talked about beer, in general. The way to calculate it is the same: SOV= 30,000 users who talked about our beer / 500,000 users who commented something about any beer = 0.06%. already know your market share with respect to the competition, the next step is to evaluate all, or the vast majority of





your competitors, to know the different levels of participation of each of them. If the result is negative, that is, other brands have a higher percentage than yours, you must redefine your strategy because something is failing. What to do with SOV data? Assessing the results and making decisions based on them is an essential task that will determine the success of the campaign. First, we must evaluate the data and determine the positive and negative factors, both for us and for our competition, in the same period of time and with the same segmentation. Which will allow you to do a priori or a posteriori analysis. In the short term : you should include automated