Conversion goals should not be too hard or too soft.

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This means that some other keywords can also have a CTR below 5% without the account average falling below this mark. Tips and strategies for effectively using a Google Ad Grants account In order to keep the click rate of the account high, it is recommended to promote informative content . The competition here is usually low and the click rate is good. Especially if the site is not yet very well SEO optimized , a lot of traffic can be directed to content.
Conversion goals like donations are very important. However, these conversions can often only be achieved using keywords that are already promoted by standard Google Ads accounts. In these cases, no ads are usually shown. As a result, no conversions will occur and the goal of achieving at least one conversion per month may not be met. But conversions that are too soft, such as just calling Phone Number up a specific page, may not be enough for Google. Goals should therefore be set that are achievable, for example the acquisition of volunteers in a local campaign. There is little competition for search ads here.




New call to action Conclusion Google Ad Grants can help you bring your cause to the attention of people searching for nonprofits like yours. However, numerous requirements for account management and the advertised website must be adhered to. Before activating Google Ads Grants, consider whether your organization meets all of these guidelines. Would you like to know which Google Ads strategy is right for your company? As a Google Ads agency, we are happy to help you ! Our SEA experts have in-depth know-how to finally make you visible in search engines. Arrange a non-binding initial consultation today.