The frequency indicates how

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Billing per thousand impressions (CPM) With per-impression billing, you as an advertiser pay an amount for every 1,000 people who see your ad, regardless of whether users click on it or not. In Ads Manager, you can see how many impressions you received for a given price. Relevant values ​​in Ads Manager Cost per result: This value tells you how much cost per result was incurred to achieve the campaign goal. Depending on the campaign goal, the result can be a lead , click , interaction or video view , etc.

For example, the cost per lead should not be more than Phone Number List so that the campaign remains profitable. Frequency: often an individual Facebook user in the defined target group saw your ad on average. A frequency of 2.0 means that the user saw the ad twice. The frequency should not necessarily exceed 3.0 in order not to oversaturate the target group with your advertising content. Click-through rate (CTR): The CTR provides information about what percentage of users who saw the respective Facebook ad actually clicked on the ad.



A CTR should be at least above 2.0%. New call to action Conclusion Facebook Ads offer you as a company a particularly good opportunity to increase your reach in the targeted target group. You can decide individually how much budget you ultimately want to spend on your advertising measures. However, the bidding process increases prices for Facebook Ads as competition increases. In order to use your budget optimally and not waste your money, it is extremely important to precisely determine your target group . If you would like to win more customers online with social media advertising, be it Facebook or Instagram, we can help you with a Facebook Ads course.