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SMART objectives offer a clear and intelligent way to set precise directions in your work avoiding unnecessary efforts and promoting a strategic approach. SMART objectives are those objectives that are established following  criteria integrated in a strategic thinking process. Every entrepreneur needs to set certain objectives in order to be sure that the activities he undertakes lead the business in a direction that conforms to his expectations.

There are major types of objectives that can be set within a company Strategic objectives  refer to the position in which the business is desired to be over an  period of time Tactical objectives  refer to the results that the main departments Job Function Email List within the company must achieve Operational objectives refer to the specific results expected from each department work group or employee in the company.



We will summarize today the tactical objectives located in the company's marketing department. More precisely in this article we will discuss the strategic process by which we establish the objectives to be achieved in a digital marketing campaign using the SMART criteria. Specifically we will talk about What does SMART mean The steps to follow to set SMART marketing goals BONUS FREE template that will help you set your SMART goals in a few minutes.