A buyer persona represents your best customer

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Are you ready to surpass your annual salesgoals? Follow this step-by-step guide to get started creating buyer personas.What is a Buyer Persona? Think of a buyer persona as a fictional character whostands in for people you know.(s).

You typically base buyer personas oninformation about them and how St. Pierre and Miquelon Email List they interact with your products or services.Buyer personas usually mirror your market segments and have names thatcorrelate with buyer moods. These names usually pair the mood or description withan easily remembered name. Consider a brand that sells consumer electronics.

   

A buyer persona example for this store orcompany might include Tech Enthusiast Ted, always on the lookout for newproducts. On the other hand, you might have Budget-Focused Brad, who just wantsto save money and doesn’t care about the latest and greatest features. Why AreBuyer Personas Important? Buyer personas are an essential tool to help youunderstand your target audience.