Employer branding meaning and how it was born

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You might be interested in "The evolution of the Employer Branding concept in B B corporate marketing" Selection and interview process The entire selection process must be characterized by excellent communication, the absence of cumbersomeness and truth. This last characteristic contains an important rule for Employer Branding and Recruiting don't promise what you can't keep. A person who arrives at the company for an interview and finds a situation different from that described in the advertisements and company media is certainly disappointed, refuses the job and, furthermore, can trigger negative word of mouth which undermines all the work done to strengthen the reputation and create an excellent candidate experience. From the perspective of truth and coherence, if the Employer Branding strategy involves the use of cutting-edge technologies, you must be sure that they are always efficient and in line with the expectations of those who use them.

New hire onboarding phase If it is true that Recruiting ends once the candidate signs the photo editing servies contract, it is equally true that the work of those in charge of Employer Branding and HR management continues even beyond this turning point. In particular, the onboarding phase must be followed carefully, continuing to provide elements of value to the new employee , who will feel increasingly closer to the company values ​​and ready to support the company in its growth.Employer Branding what it is and why every company should focus on it RICCARDO PAVANELLO MAY Employer Branding meaning The reputation of the brand is essential not only.



To attract customers but also to create strong bonds with employees and to make the company a sought after workplace for valuable professionals. It is important to allocate resources to create a positive brand perception , which in this case is the expression of the employer's values. This is why Employer Branding has become a crucial element within company marketing plans. Let's analyze more carefully its meaning and the advantages it guarantees. Download the free guide now! "Employer Branding to grow your company Discover fundamental points" Employer branding meaning and how it arises Employer Branding meaning In summary.