This advice is also immediately

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Although especially in the field of nature conservation, in general the brand shows a progressive face in such expressions. 5. Drive interaction People have a problem with brands that only transmit. Again, this is important from a human perspective. After all, nobody has a monologue all day long. We look up the conversation. As a brand, this is therefore also sensible. Some questions you can ask: Ask your target group for their opinion, their experiences. Use a campaign to do some sort of customer satisfaction survey, and don't be afraid of negative reactions.

Incidentally, it is best to ask about other matters than what concerns your services and products. Also ask about something that plays in the experience world and touches on your brand. 6. Don't just talk about yourself and don't just talk about yourself understandable photo editor if you translate it into human behaviour. Nobody likes people who only talk about themselves. So it causes irritation when brands do this. Look beyond your own products and services.



For example, tap into current events, without directly linking your own brand to it. It is also powerful if you let your target group speak about you. User generated content is extremely valuable. After all, people are more likely to believe their peers – they have no commercial interest. A good example is the American GoPro, known for their actioncams. In their 'Dollar Challenge Highlight' campaign, they went in search of cool videos made by their customers.