Ways to measure conversions

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Validation example - everything about performance marketing NetSales publishers could participate in the Funds Platform campaign. The advertiser paid publishers when the user: created an account on the platform (basic share, CPL – PLN ), created an account on the platform and made the first transaction for a minimum of PLN . The advertiser took into account all payments that met the conditions, regardless of how long after registration they were made (more advanced campaign, CPA - PLN ).

Unlock the potential of your business Tell us about your needs and expectations, and we will present you a dedicated strategy for your business. See how we work and schedule a conversation with our experts today! WORK WITH US! “Gosh, my stats look different than yesterday!” The consequence photo retouching of introducing validation into the system in the affiliate network (we remind you that it most often takes place on a monthly basis) is a change in statistics. Initially, the system displays all shares that have been counted on the Publisher's account in a given month. Once validation is implemented, only actions approved by the Advertiser are visible.



Affiliate networks communicate the introduction of validation in different ways, the following solutions are most often used: information in the payment panel, information visible after logging in to your account, newsletter sent from the system, private message from an affiliate network employee. It is very important that Publishers, without a clear signal from the affiliate network, do not attempt to settle accounts, i.e. issue bills or invoices, for the activities they carry out. During settlements, haste is definitely a bad advisor, incorrectly issued bills/invoices generate additional work for all parties, which translates into longer settlements and later receipt of remuneration. Validation in a nutshell: Validation of leads/actions is performed by the advertiser - it is the advertiser who decides how to define and validate the lead and action.