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The most critical places for digital marketers to use social proof are in their online advertisements to get people to their websites, and on their landing pages to ensure folks are compelled enough to purchase. Here are some best practices for doing just that.4 Ways to Use Social Proof on Your Landing PagesLet’s take a look at some great examples of businesses using social proof in the real world.1. Big Brand Customer LogosIncluding some big name customer logos on your landing page can really tip people over the edge. If they see several brands they respect and admire then their trust will strengthen with higher likelihood of converting.Check out the subtle example for Zapier below.social proof logo2. Short Testimonial Benin WhatsApp Number QuotesIncluding powerful customer quotes on your landing pages is a great way of utilizing social proof to draw on the emotional side of a viewer’s brainAndpelling anecdotes from customers can often lead to purchase! I love the example from Drupal below where they also use a photograph of the customer to show an even more human side.social proof for ecommerce landing pages3. Video TestimonialsThis is probably the most compelling way to turn a lead into a customer. Video allows you to really pull at the heartstrings of your visitor, and bring social proof to life. Check out this great example from Steve & Kate’s Camp.No video provider was found to handle the given URL. See the documentation for more information.4. Media MentionsDid Forbes or Business Insider give you a positive endorsement? This is the perfect opportunity to provide social proof on your landing pages.
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Big media companies are often trusted by consumers so showing that they endorsed you provides further legitimacy behind your brand.Check out the example from optinmonster below.media mentions optinmonster4 Tips to Use Social Proof in Your Paid Ads1. Seller Rating ExtensionsCheck out the ad below. Including star ratings directly in your ad immediately gives the shopper social proof that they can trust your business before even clicking on your ad. If you’re using Google Shopping then you can take the steps to make these appear. Follow the instructions outlined here.seller rating under armour2. Review ExtensionsReview extensions are another great way to add social proof to your PPC ads. They’re like adding a mini customer testimonial directly to your ad. These extensions are also easier to control then seller ratings, and aren’t limited to the Google Shopping Network.
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