To properly prospect on social networks
Personalization is therefore the key to success. To prospect successfully, especially on social networks, you must now take actions aimed at establishing a quality relationship with your prospects well before they are even aware of having a need. Then, you must maintain this relationship by adapting your actions throughout their purchasing process. Social Selling responds to these two challenges. To do GOOD Social Selling, you must understand the purchasing journey and on the web in general, it is important to understand your customers purchasing journey in its entirety.The modern purchasing journey is made up ofkey stages awareness of a problem, analysis Albania WhatsApp Number of solutions and decisionmaking. Buyer journey the length of the sales cycleInbound Marketing During the awareness stage, the buyer identifies a problem they are facing. He then decides if this problem is important enough to be resolved or if it is not important enough to be treated. During the next stage, the buyer is convinced that he must solve the problem he encounters and now analyzes the solutions presented to him.
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He compares the methods and evaluates the offers available to him. Very often, these two steps are carried out before meeting a salesperson. Finally, when entering the third stage of the purchasing journey, the buyer has already chosen the type of solution that he considers most relevant. He has selected a few offers in this sense which they compare in order to decide which one best meets his expectations. As part of a traditional prospecting strategy, your salespeople do not take into account the particularities of this purchasing journey and they always approach prospects in the same way.
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